Why does Facebook Like also have an enter button?

A common question we receive is why it is necessary for entrants to click on an 'enter' button after they've already 'Liked' a Facebook page. This is setup has been created in order to remain within the Facebook Promotion Guidelines, where it states "You must not use Facebook features or functionality as a promotion’s registration or entry mechanism. For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.". 


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